“WE’RE 60% TECH +
CAN’T FIND THE TALENT”
Capital One came to us with two challenges. They needed developers and they had an internal mandate for a very diverse talent makeup. The two things weren’t jiving—and traditional recruiting wasn’t working.
WE DEVELOPED SOMETHING
DIFFERENT—WELCOME TO C.O.D.A
A developer academy that welcomes a diverse talent pool, trains them to code—taking into account bias that may have repelled candidates—and turns them into a force that will work to make banking good.
FROM BRAND TO ACTION
Student Survey + Trend Analysis, Brand Strategy, Program Consulting, Sub-brand Design, Digital and Print Collateral, Video, Campus Recruiting